Resilient Leadership & Change Masters
Fraunhofer Germany selects RLaCM as a consortium partner for Technology Innovation to enhance Supply Chain Resilience and Sustainable Manufacturing for Atmanirbharta.
RLaCM and EBTC shall be represented by Amit Chatterjee at the IESSX conference at Chennai Trade Centre from 16th to 18th March organised by Ministry of Commerce GOI and Engineering Exports Promotion Council.
Congratulations to Professor Meenakshi Gopinath who has been nominated as Distinguished Chair Professor, AICTE.
Dear Friends, Glad to inform that a book on Leadership has been published by Harper Collin’s written by Bharat and his two former TAS colleagues. The link is provided here.
RLaCM and EBTC Ink Agreement to Establish Hotspot for Economic Resilience and Development of SMEs (HERDS)
GOLD Masterclass ‘Preparing Leaders for the Era of Uncertainty’, Due to 3rd wave of the C19 pandemic, we have to reschedule our program, Fresh date to be announced.
News: Our Advisor Dr. S.Guruprasad discuss Self-Reliant India on DD National
Congratulations to Prof Bimal Kumar Roy for his selection as Chairman of National Statistical Commission.
Congratulations to Prof. Prem Vrat on his appointment as Chairman Board of Governors, IIT Dhanbad ( Indian School of Mines) and IIT Mandi.


Dear Leaders

Heartiest congratulations for being recognized as one of the most prestigious ZED certified organizations in India. Due to your commitment to excellence, your firm is now regarded as among the most forward-thinking and progressive in India’s MSME sector.

With the opportunities coming up on the horizon, your firm is now positioned for becoming a global player in the times to come. To support your excellence journey towards global leadership, a team of thought leaders and practitioners with global expertise have been assembled by RESILIENT LEADERSHIP & CHANGE MASTERS LLP, RLaCM (, to provide a highly curated and customized suite of solutions for accelerating the growth and profitability of your firm.   It is called the (SBS)TM leadership suite for MSMEs.

The SMART BUSINESS SOLUTIONS (SBS)TM brings a unique portfolio of highly customized solutions and integrated services for making your organization RESILIENT, CUSTOMER-CENTRIC, VALUE CREATING, and OPERATIONALLY EFFICIENT. The sole purpose is not only to survive but for competing and thrive in this Pandemic and following Post Pandemic ere. The leadership resources of RLaCM and the SBSTM suite of solutions in an integrated fashion tuned for a cultural fit, and working together in the spirit of partnership, would prepare you to:


Why MSMEs Need a Digital Business & Marketing Strategy

1. We Live in the Digital Age

Why do firms – big and small – need a digital strategy? The answer is simple: we live in the digital age. There is no running away from that. Today, data, information, and ideas are all sourced, exchanged, and shared with a range of diverse stakeholders in all domains and geographies across the globe. In a single day, more than 2.5E9 gigabytes of data are generated and shared on the internet, with more than 50% of the sharing being done by mobile devices. The universality of data and our reliance on it in everyday life cannot be ignored.

This extraordinary dominance of rich data and information on our lives were even more greatly in evidence, as the C19 pandemic changes the way we interact with those who serve us. Today, as the post-pandemic era stabilizes, working from home has become the norm, and consumer buying behaviour is at ease with the pervading digital culture. Businesses that do not play along, and embrace the new digital normal, are very likely to lose market share and revenues.

a)  All Businesses Need to Leverage the Digital World

Formulating a robust digital business strategy, that ensures that the value proposition model and the attendant marketing strategy, fully leverage the rapid digital developments in the real world, is imperative.  The efforts of every business – irrespective of size – have to be aligned to and integrated with the overall strategy of the enterprise. It is a crucial first step to understand how the constantly changing digital marketplace is evolving and how it impacts one’s business.

Besides, it is also essential to gauge how the behavior and relationships between the touch-points of one’s business, the brands, and one’s customers and prospects, is altered by the all-pervasive digital infrastructure. It doesn’t matter what business one may be in. It is assumed that most of the existing customers or prospects are already migrating to digital platforms or are planning to do so in the very near term: relying on digital technologies to research, evaluate and buy the products and services they consume.

b) Having a Coherent Digital Strategy to Manage the Customer Experience is Critical

Without a coherent strategy of engagement and retention, and managing the entire customer experience, businesses are bound to lose touch with their most important stakeholder. There will be missed opportunities for growth, and entering into new markets. Making one’s business fully digital is at the core and the heart of the new normal and the more we choose to ignore and be reluctant to adopt and adapt to it, we do so only at great risk to our businesses.

2. What We Offer

Our firm, Resilient Leadership and Change Masters, LLP (RLACM) serves its clients who need to strengthen their digital business strategies, infrastructure, and processes, through a seven-pronged integrated approach for holistic success. It is designed and executed with a view to maximize return on investment (ROI) for our clients. These are as follows.

a) Comprehensive Business Diagnosis to assess the areas of improvement and change if required, to make it compatible with a Digital Growth Strategy that augments its existing Marketing Strategies.

b) Stimulating a process of Business Design Innovation through enhanced Customer-Centric Thinking and behavior. This would drive a Customized and Contextualized Solutioning of business strategies and operating technologies, based on step (i) above, and through a free, generative dialogue with the Leadership / Owners, and its existing and prospective customers.

c) Crafting the appropriate Digital Business Architecture, that would be compatible and in alignment with the Business Design, Marketing Strategies, and Operational Methods. A comprehensive system based solutioning approach would maximize organizational effectiveness and efficiencies, at the same time mitigate its exposure to risks. A brief on the core technology platforms used as a foundation for developing and deploying Digital Business Strategies is attached in Annexure-1.

d) Translate the investments into Enhancement of Brand Visibility, through increased reach to global OEMs / sourcing companies, by exploring new geographies, new markets for previously untapped opportunities.

e) Facilitate accelerated Revenue Growth & Profitability by exploiting the Operational Excellence capabilities based on Quality (ZED Certification) and deploying it as a Strategic Asset.

f) We offer to strengthen collaboration with international OEMs, through our large Network of Global Experts who have a deep understanding of both local as well as global market opportunities and command respect due to their credibility as leaders in India and across the globe in the USA, Europe, Middle East & Africa, Asia and the Asia Pacific region.

g) Trigger Design Thinking and Innovation capabilities within the leadership team to enable it to lead the journey for technological self-reliance.  This is going to be the key to long term success in the post-pandemic era and for Sustaining Excellence. It shall help to leverage opportunities arising out of the Atmanirbharta mission of India, which shall promote products Designed and Made in India, eliminating or reducing dependence on imports.

Digital Business Architecture

Digital Marketing Technologies Offer Evolutionary Architecture for Affordability, Speed and Flexibility

Digital Technology has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7. adults now spend upwards of 6 hours per day consuming digital media, and that does not count those whose jobs are internet-dependent. The bottom line is that opportunities for business engagement are becoming part of the Digital Ecosystem.

Thus, customers may be searching the web right now for a company like yours. The question is that Will they find YOU or one of your competitors? It all depends on your presence and the ability to positively influence the customer through digital marketing strategies and engagement methodologies. Over 100 companies rely on RLaCM to help them generate more website traffic, leads, and sales that are translating into business growth. Due to the C-19 Pandemic, the behaviour of customers has already shifted to a more digitally preferred environment for engagement. Therefore, your web-based digital business strategies, processes, and tools should be your number one priority in the post-pandemic age to leveraging it for marketing and profitable growth in sales revenue. How does your website based digital marketing & sales system measure up?

Customised & Affordable  Plan  for MSMEs: A Modular and Scalable Approach for  Implementation of Digital Transformation for Business Growth

You may think that your organization is not large enough to afford the technology costs as well as services for the digital transformation of your business from a premium agency like ours!

However please think again, as our model for engaging MSME’s like you has been deliberately crafted and assures a very affordable entry cost! Therefore we have specifically designed an affordable, cutting edge technology-driven analytics-based road map for online decision support services for micro, small and mid-sized businesses as listed below, that may be deployed at different stages of the digital transformation journey in a complementary and hybrid mode with your existing marketing strategies.

These technological tools form the core for a robust business intelligence system, that supports ATL, TTL, and BTL marketing strategies which have the dual advantage of flexibility and speed along with maximization of sales productivity. This makes the case for ROI extremely attractive.

Intelligent Websites Drive Branding Strategy

Global research data indicates that 63% of consumers primarily use your company’s website to find and engage with you. As if that is not enough, 48% of people cited a website’s design as the number one factor in deciding the image and credibility of a business. It is the primary factor to attract global clients. What does your website say about your business?

Search Engine Optimization (SEO)

SEO is always at the top of any digital agency’s services list. That is because it affects all your online marketing strategies. SEO is vital to ensure that your website shows up in online searches. Without effective SEO, prospective customers may never get to see any of your digital marketing efforts. It supports targeted ATL, BTL, and TTL marketing strategies.

  • Intelligent Websites Drive Branding Strategy

    Global research data indicates that 63% of consumers primarily use your company’s website to find and engage with you. As if that is not enough, 48% of people cited a website’s design as the number one factor in deciding the image and credibility of a business. It is the primary factor to attract global clients. What does your website say about your business?

  • Search Engine Optimization (SEO)

    SEO is always at the top of any digital agencies services list. That is because it affects all your online marketing strategies. SEO is vital to ensure that your website shows up in online searches. Without effective SEO, prospective customers may never get to see any of your digital marketing efforts. It supports targeted ATL, BTL and TTL marketing strategies.

  • Search Engine Marketing (SEM)

    While SEM and SEO both rely on keywords, that is where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It is closely related to pay-per-click advertising. With SEM, you choose keywords associated with your products and services and craft advertisements around them. These are the familiar type of advertisements you will see when you conduct a search query online. It supports targeted BTL and TTL marketing strategies.

  • Social Media Marketing (SMM)

    To succeed at social media, you need a thorough knowledge of each platform you are using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims. There are about 3 billion social media users worldwide, which is a huge audience for your goods and services. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience. This supports ATL and targeted TTL marketing strategies.

  • Email Outreach

    Email outreach is one of the oldest digital strategies, but it is still one of the best ways to generate leads. Managing an email contact list, email personalization, and targeted product offers is an essential part of email marketing. It is also time-consuming and complicated. This is part of BTL targeted marketing strategy.

  • Re-targeting

    Re-targeting gives you a second chance with people who have visited your website and then left without purchasing anything. You place a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site. Every time they browse the web, this cookie prompts your retargeting provider to display your ads.

  • Content Generation and Optimization

    Content marketing uses the age-old art of storytelling to increase brand awareness. It aims at building relationships with potential clients, establishing your brand as a partner in satisfying their needs. It is a subtle way of winning customers without direct advertising.

  • Quality Link Building

    Link building is an important part of any SEO strategy and its risky business for the uninitiated. Google places severe penalties on spammy links and can even suspend your website if they suspect foul play.

  • Affiliate Marketing

    This is a performance-based type of marketing where you pay for conversions rather than traffic. How it works is that you get a professional blogger or high-traffic website owner to market your products to their audience.

  • Integrated Online Marketing Strategies

    Most digital agencies will engage in integrated digital marketing strategies to ensure you have got all your bases covered. Rather than a catch-all approach, this strategy ensures that all your marketing efforts are intentionally coordinated and complementary. For example, they will craft one great blog post and share it on social media, tweet about it, promote it on a reputable guest posting site, and even convert it into a video.

3. Who Are We?

We are a team of executive suite business leaders drawn from India and abroad, with a proven track record of visionary, turnaround, and transformative leadership as well as management under crises.  Our firm RLaCM is committed to helping and facilitating the attainment of sustainable competitiveness of organizations in line with global standards and best practices with a special focus for value creation in the MSME sector, as it is the most critical aspect of our nation’s supply chain. Our operating philosophy is to serve as a catalyst for beneficial change, by enhancing organizational performance through capabilities for innovation as well as continuous improvement. Further details are provided on our website

4. The Next Steps

Reach out to us on the number and/or email below, and we will be happy to schedule a conversation. We are here to serve you and would be delighted to strengthen your enterprise and make it resilient and successful even in the face of uncertainty and volatility.

We shall be sharing more information soon and look forward to any specific queries from your side.

Yours sincerely,

Bharat Wakhlu

Mob: +91 99587 22199

Amit Chatterjee

Mob: +91 98100 64745

New Insights for ZED certified MSMEs

Our latest thinking on the issues that matter most in MSMEs.